Michelle L. Crews
Syracuse, NY                                                                      315.254.9389                                                 chellny@hotmail.com
  
* MARKETING * GRAPHIC DESIGN * PHOTOJOURNALISM *
 
* PUBLIC RELATIONS
WEB AND SOCIAL MEDIA CONTENT MANAGEMENT *



S
UMMARY:

  • 15 years of experience in journalism, creative writing, photography, and graphic design.

  • Accomplished at social media and website content literature and design creation and management.

  • Successfully expedited marketing content, design, and strategy for campaigns pertaining to small business, national and international companies, and non-profit organizations.

  • Competence of implementation and tracking of social media content and analytics, attentive to web metrics, adjusting content for optimal fulfillment of clientele's interests.

  • Continuously recognized for meeting deadlines, efficient multi-tasking, solution-bearing skills, and people skills.

  • Facilitated in strengthening organizations' digital and print media platforms.

  • Accelerate at a wide variety of administrative duties in fast-paced, professional work environments.

  • Successfully developed a complete Social Media Presence Strategy Package for a non-profit organization, including creation of policies (internal and external), proper procedure guidelines, and marketing materials with thorough research of efficient and successful social media output.

  • Managed, scripted, directed, and collaborated edits for a marketing video/commercial project for a non-profit organization's social media platforms and website.

  • Independently implemented and organized a non-profit campaign, raising over $20,000 in less than one month.


S
KILLS AND CERTIFICATIONS:

Microsoft Office Programs

Adobe Creative Suite Programs

WordPress

Public Relations

Social Media Content Management

HootSuite

Print Marketing

Digital Marketing

Graphic/Web Design

Basic HTML

Advertising and Promotions

Journalism

Sales

Photography

Communications and Media

Web Metrics and Analytics

Photo Editing

Customer Service

Training

Script Writing

Fine Arts

Administration

Creative Design

Project Management

Fundraising

Creative Writing

Advocacy

 

RECOGNIZED QUALIFICATIONS: 

Quality journalism

Success in high-paced work environment

Innovative technology mentality

Fluency in creative ideas

Forward-thinking

Critical-thinking

Positive, productive, high energy

Efficient time management

Judgment and decision making skills

Flexible, agile, and adapts easily

Unique marketing initiatives

Top-notch organizational skills

Highly experienced/fluent in social media

Successful working independently or as a team player

Comprehension in reading, listening, speaking & writing

Originality

Excellent comprehension and retention

Efficient research techniques

Create, design and distribute marketing materials

Takes criticism as constructive and a positive learning tool

Available off-hours for immediate needs/materials/deadlines



EMPLOYMENT HISTORY:

Marketing and Sales Coordinator - Specializing in Social Media Content Marketing and Management

 Oneida Air Systems
 Syracuse, NY
 2014-2015

Public Relations, Marketing, Website & Social Media Content Management

Auburn Community Hospital

Auburn, NY

2013-2014

Provider File Data Management

Excellus BC/BS

Dewitt, NY

2011-2013

Administrative and Marketing

Great Healing

Liverpool, NY

2010-2011

Marketing and Administrative

Pampered Parents

Canandaigua, NY

2009-2010

Graphic Design and Marketing

GNP Frames

La Jolla, CA

2008-2009

Website Design

Z57 Internet Solutions

Mira Mesa, CA

2005-2008

Photojournalist (Internship)

Associated Press

Boston, MA

2001-2004

Photojournalist (Internship)

Boston Herald

Boston, MA

2001-2003

Journalist (Internship)

Boston Globe

Boston, MA

2001-2002

 

EDUCATION:

Master’s Degree

Photojournalism/Graphic Design

Boston University

2001-2005

Bachelor’s Degree

Communications/Fine Arts

SUNY Brockport

1997-2001



NON-PROFIT ORGANIZATIONS:

Help the Patterson Family

Founder/Organizer

Syracuse, NY

2013-current

The Patterson Project

Board Member

Liverpool, NY

2014-current

Helping Hounds

Dog Walker & Fundraiser

Dewitt, NY

2011-current

CureSearch Cancer Walk

Participant & Fundraiser

Liverpool, NY

2010-current

Race for the Cure

Participant & Fundraiser

Auburn, NY

2010-current

SPCA

Annual Donator

Syracuse,  NY

2001-current




REFERENCES AVAILABLE UPON REQUEST

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